{"id":125569,"date":"2026-09-21T17:55:05","date_gmt":"2026-09-21T14:55:05","guid":{"rendered":"https:\/\/www.makkahalyoum.com\/?p=125569"},"modified":"2026-09-21T17:55:05","modified_gmt":"2026-09-21T14:55:05","slug":"novo-nordisk-saudi-arabia-launches-live-lighter-campaign-to-mark-saudi-national-day","status":"publish","type":"post","link":"https:\/\/www.makkahalyoum.com\/?p=125569","title":{"rendered":"Novo Nordisk Saudi Arabia launches &#8220;Live Lighter&#8221; campaign to mark Saudi National Day"},"content":{"rendered":"[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;off&#8221;] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=&#8221;section&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;on&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;on&#8221; remove_padding=&#8221;on&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;25&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_row admin_label=&#8221;row&#8221;][mhc_column type=&#8221;1_3&#8243;][mhc_image admin_label=&#8221;\u0635\u0648\u0631\u0629&#8221; src=&#8221;https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2024\/04\/ainlogo.png&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; hoverfx=&#8221;scaleup&#8221; sticky=&#8221;off&#8221; image_mask=&#8221;off&#8221; border_radius=&#8221;0&#8243; align=&#8221;center&#8221; force_center_on_mobile=&#8221;on&#8221; alt=&#8221;\u0645\u0648\u0642\u0639 \u0639\u064a\u0646 \u0627\u0644\u0639\u0627\u0644\u0645 \u0647\u0648 \u0645\u0648\u0642\u0639 \u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0641\u0642 \u0648\u062b\u064a\u0642\u0629 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062d\u0631.&#8221;] [\/mhc_image][\/mhc_column][mhc_column type=&#8221;2_3&#8243;][mhc_ticker admin_label=&#8221;\u0634\u0631\u064a\u0637 \u0623\u062e\u0628\u0627\u0631&#8221; magazine_list=&#8221;date&#8221; offset_posts=&#8221;0&#8243; ticker_title=&#8221;\u062c\u062f\u064a\u062f \u0627\u0644\u062a\u063a\u0637\u064a\u0627\u062a&#8221; background_layout=&#8221;dark&#8221; background=&#8221;#6d3a2a&#8221; show_thumbnail=&#8221;on&#8221; show_arrows=&#8221;on&#8221; auto=&#8221;off&#8221; fade=&#8221;fade&#8221; pause=&#8221;off&#8221;] [\/mhc_ticker][\/mhc_column][\/mhc_row][\/mhc_section][mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#1e6eb5&#8243; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;off&#8221; remove_padding=&#8221;off&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;50&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_fullwidth_search_bar admin_label=&#8221;\u0634\u0631\u064a\u0637 \u0628\u062d\u062b \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; post_type=&#8221;all&#8221; show_terms=&#8221;off&#8221; terms_tax=&#8221;post_tag&#8221; placeholder=&#8221;\u0639\u064a\u0646 \u0627\u0644\u0639\u0627\u0644\u0645&#8221; icon_color=&#8221;#1e6eb5&#8243; background_layout=&#8221;dark&#8221; border_radius=&#8221;6&#8243; custom_paddings=&#8221;13px&#8221; animation=&#8221;off&#8221;] [\/mhc_fullwidth_search_bar][\/mhc_section][mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;off&#8221; remove_padding=&#8221;off&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;50&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_fullwidth_post_header admin_label=&#8221;\u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; title=&#8221;on&#8221; meta=&#8221;off&#8221; avatar=&#8221;on&#8221; author=&#8221;on&#8221; date=&#8221;on&#8221; categories=&#8221;on&#8221; comments=&#8221;off&#8221; views=&#8221;off&#8221; show_ratings=&#8221;off&#8221; show_excerpt=&#8221;off&#8221; show_share=&#8221;on&#8221; text_orientation=&#8221;center&#8221; text_color=&#8221;dark&#8221; featured_image=&#8221;on&#8221; featured_placement=&#8221;below&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; animation=&#8221;bouncein&#8221; custom_paddings=&#8221;40&#8243; size=&#8221;26px&#8221; title_bold=&#8221;on&#8221; text_shadow=&#8221;off&#8221; text_background=&#8221;off&#8221; text_bg_color=&#8221;#ffffff&#8221; overlay=&#8221;on&#8221; bg_color=&#8221;rgba(255,255,255,0.81)&#8221;] [\/mhc_fullwidth_post_header][\/mhc_section][mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;off&#8221; remove_padding=&#8221;off&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;50&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_row admin_label=&#8221;\u0635\u0641&#8221;][mhc_column type=&#8221;1_3&#8243;][\/mhc_column][mhc_column type=&#8221;2_3&#8243;][mhc_text admin_label=&#8221;\u0646\u0635&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; animation=&#8221;off&#8221;]\n<p>&nbsp;<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<ul dir=\"ltr\">\n<li style=\"direction: ltr;\">Novo Nordisk Saudi Arabia launches &#8220;Live Lighter This National Day&#8221;, a knowledge-building initiative encouraging people to speak with a healthcare professional about their health and weight management<\/li>\n<li style=\"direction: ltr;\">The campaign features videos during the Saudi National Day period, reminding people that a doctor can help them find the right support for their health<\/li>\n<li style=\"direction: ltr;\">&#8220;Live Lighter&#8221; is part of Novo Nordisk&#8217;s work to support health education and encourage earlier conversations about weight management in Saudi Arabia<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">Ain Alalam &#8211; Rashad Iskandrni<\/p>\n<p style=\"direction: ltr;\"><strong>21 \u00a0September 2026<\/strong> \u2013 Novo Nordisk Saudi Arabia is launching &#8220;Live Lighter This National Day&#8221;, a knowledge-building initiative inspired by the National Day spirit of pride, progress and wellbeing. The campaign uses short-form video content on Meta and TikTok to encourage people in Saudi Arabia to take a first step towards lasting health by speaking with a doctor or healthcare professional.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">Through video content timed to the Saudi National Day period, the campaign highlights that small steps towards understanding and managing health can help build a healthier nation. &#8220;Live Lighter&#8221; aims to remind people that they do not have to navigate their health journey alone \u2014 and that a doctor or healthcare professional can help identify the right support for each individual.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">&#8220;Saudi National Day is a moment to celebrate the heritage, progress and the Kingdom\u2019s ambition. Through \u2018Live Lighter,\u2019 Novo Saudi Arabia aims to spark meaningful conversations about health and wellbeing. Lasting health begins by taking action and seeking guidance from healthcare professionals to get the right support for each individual&#8221;. said Hamza Benharkat, General Manager, Novo Nordisk Saudi Arabia.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">The initiative directs people who are concerned about their health or weight management to speak with a doctor, specialist or other qualified healthcare professional to start the conversation and explore personalised support.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">&#8220;Live Lighter This National Day&#8221; forms part of Novo Nordisk&#8217;s commitment to lasting health \u2014 supporting people in Saudi Arabia to start conversations about their health and wellbeing through education, dialogue and partnership.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">click the link for more information \u00a0<a href=\"https:\/\/sa.novocare.com\/\">https:\/\/sa.novocare.com\/<\/a><\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>Important information<\/strong><\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">This press release is intended for knowledge-building disease purposes only. Individuals depicted in campaign materials are actors. &#8220;Live Lighter&#8221; is a trademark owned by Novo Nordisk A\/S. This material does not constitute medical advice; individuals should consult a qualified healthcare professional for personal health guidance.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">Novo is the global healthcare company that believes lasting health starts now. For over a century, we\u2019ve combined leading scientific expertise with a deep understanding of people\u2019s lives. We develop treatments and support that help millions of people make progress they can see, feel and sustain now and in the future. Every day, over 67,000 employees around the world advance our purpose to drive change for lasting health. Through our partnerships, programmes and investments, we\u2019re working to prevent disease, expand access to treatments and reduce our environmental impact to help even more people live healthier lives. For more information, visit <a href=\"http:\/\/www.novonordisk.com\/\">novonordisk.com<\/a> and follow us on <a href=\"https:\/\/www.instagram.com\/novonordisk\">Instagram<\/a>, <a href=\"http:\/\/www.linkedin.com\/company\/novo-nordisk\">LinkedIn<\/a>, <a href=\"https:\/\/www.tiktok.com\/@novonordisk\">TikTok<\/a>, <a href=\"http:\/\/www.facebook.com\/novonordisk\">Facebook<\/a>, <a href=\"http:\/\/www.twitter.com\/novonordisk\">X<\/a> and <a href=\"http:\/\/www.youtube.com\/novonordisk\">YouTube<\/a>.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<h1 style=\"direction: ltr;\"><\/h1>\n[\/mhc_text][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":"<p>[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;off&#8221;] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=&#8221;section&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;on&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;on&#8221; remove_padding=&#8221;on&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;25&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_row admin_label=&#8221;row&#8221;][mhc_column type=&#8221;1_3&#8243;][mhc_image admin_label=&#8221;\u0635\u0648\u0631\u0629&#8221; src=&#8221;https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2024\/04\/ainlogo.png&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; hoverfx=&#8221;scaleup&#8221; sticky=&#8221;off&#8221; image_mask=&#8221;off&#8221; border_radius=&#8221;0&#8243; align=&#8221;center&#8221; force_center_on_mobile=&#8221;on&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":125567,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-125569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coverage"],"_links":{"self":[{"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/posts\/125569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=125569"}],"version-history":[{"count":1,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/posts\/125569\/revisions"}],"predecessor-version":[{"id":125570,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/posts\/125569\/revisions\/125570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/media\/125567"}],"wp:attachment":[{"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=125569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=125569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=125569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}