{"id":125036,"date":"2026-09-14T22:29:45","date_gmt":"2026-09-14T19:29:45","guid":{"rendered":"https:\/\/www.makkahalyoum.com\/?p=125036"},"modified":"2026-09-14T22:29:45","modified_gmt":"2026-09-14T19:29:45","slug":"preparedness-and-collaboration-underpin-resilience-of-gcc-tourism-and-hold-key-to-sectors-future-say-policymakers-at-atm-2026","status":"publish","type":"post","link":"https:\/\/www.makkahalyoum.com\/?p=125036","title":{"rendered":"Preparedness and collaboration underpin resilience of GCC tourism and hold key to sector\u2019s future, say policymakers at ATM 2026"},"content":{"rendered":"[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; 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fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;off&#8221; remove_padding=&#8221;off&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;50&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_row admin_label=&#8221;\u0635\u0641&#8221;][mhc_column type=&#8221;1_3&#8243;][\/mhc_column][mhc_column type=&#8221;2_3&#8243;][mhc_text admin_label=&#8221;\u0646\u0635&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; animation=&#8221;off&#8221;]\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>\u00a0<\/strong><\/p>\n<ul dir=\"ltr\">\n<li style=\"direction: ltr;\">Decision-makers from UAE, Bahrain, Uzbekistan, European Commission and UN addressed the recovery and future of GCC tourism at ATM 2026<\/li>\n<li style=\"direction: ltr;\">Tourism accounts for more than 11% of Gulf countries\u2019 GDP \u2013 outperforming the global average \u2013 highlighting the sector\u2019s regional economic importance<\/li>\n<li style=\"direction: ltr;\">Policymakers cited strong multilateral relationships and contingency plans as key enablers of the GCC\u2019s robust response to geopolitical challenges<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>Ain Alalam &#8211; Rashad Iskandrni<\/strong><\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>14 September 2026<\/strong>: Preparedness and multilateral collaboration were at the top of the agenda on the opening day of <a href=\"https:\/\/www.wtm.com\/atm\/en-gb.html\">Arabian Travel Market (ATM) 2026<\/a>, as policymakers from the Middle East, Central Asia, Europe and the United Nations (UN) examined the resilience and long-term trajectory of the GCC\u2019s tourism industry. The 33rd edition of ATM is being hosted at Dubai World Trade Centre until Thursday 17 September.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>H.E. Abdulla bin Touq Al Marri, UAE Cabinet Member and Minister, Economy and Tourism<\/strong>, and <strong>H.E. Shaikha Al Nuwais, Secretary-General, UN Tourism<\/strong>, took to ATM 2026\u2019s Global Stage to deliver welcome addresses on day one of the event, following opening remarks from <strong>Hugh Jones, CEO, RX Global<\/strong>.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">Commenting on the UAE\u2019s response to geopolitical challenges, H.E. Al Marri said: \u201cEveryone talks about tourism resiliency; I talk about tourism foundations. Because what has been built over the last 50 years is the foundation of what we [have seen in recent] months. We saw the storm, we were in the middle of the storm, and we managed to manoeuvre ourselves perfectly.\u201d<\/p>\n<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-125031 size-thumbnail\" src=\"https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-14-at-5.41.54-PM-801x750.jpeg\" alt=\"\" width=\"801\" height=\"750\" srcset=\"https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-14-at-5.41.54-PM-801x750.jpeg 801w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-14-at-5.41.54-PM-1024x959.jpeg 1024w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-14-at-5.41.54-PM-768x719.jpeg 768w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-14-at-5.41.54-PM-1080x1012.jpeg 1080w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-14-at-5.41.54-PM.jpeg 1280w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-125032 size-thumbnail\" src=\"https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-14-at-5.41.47-PM-900x600.jpeg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-14-at-5.41.47-PM-900x600.jpeg 900w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-14-at-5.41.47-PM-1024x682.jpeg 1024w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-14-at-5.41.47-PM-768x512.jpeg 768w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-14-at-5.41.47-PM-1080x720.jpeg 1080w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-14-at-5.41.47-PM.jpeg 1280w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-125033 size-thumbnail\" src=\"https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-14-at-5.41.39-PM-900x600.jpeg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-14-at-5.41.39-PM-900x600.jpeg 900w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-14-at-5.41.39-PM-1024x682.jpeg 1024w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-14-at-5.41.39-PM-768x512.jpeg 768w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-14-at-5.41.39-PM-1080x720.jpeg 1080w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-14-at-5.41.39-PM.jpeg 1280w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">Speaking on the importance of preparedness, H.E. Al Nuwais said: \u201cThe countries that handle crises best are the ones that prepare before they happen, and I\u2019m sure you will all agree with me on that. They build relationships early, they share information and they build trust \u2013 and that matters enormously.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\u201cWhen the next challenge comes, we are ready,\u201d H.E. Al Nuwais continued. \u201cReady because we learned. Ready because we already knew who to call. Ready because we built [resilience] together long before we needed it. And that is the resilience I believe this region can show the world.\u201d<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">Following their welcome addresses, H.E. Al Marri and H.E. Al Nuwais joined <strong>H.E.<\/strong> <strong>Fatima Jaafar Al Sairafi, Minister of Tourism, Kingdom of Bahrain<\/strong>,<strong> Apostolos Tzitzikostas, Commissioner for Sustainable Transport and Tourism, European Commission<\/strong>, and <strong>Abdulaziz Akkulov, Chairman, Tourism Committee, Republic of Uzbekistan<\/strong>, for a ministerial debate moderated by <strong>Khanh Linh Vu, Principal Advisor to the Secretary-General, UN Tourism<\/strong>.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">Addressing the ATM audience, <strong>Tzitzikostas <\/strong>said: \u201cI\u2019m here to convey a very strong message today. The European Union stands by its friends, its allies and its partners, and for us, the UAE and Gulf countries are indeed partners and allies. And I\u2019m here to support you in this difficult time. I\u2019m happy to see that this difficult time is almost over \u2013 that the numbers are showing us that there is a turnaround, and that we are going back on track. And please know that the European Union is here to make sure that this path for you will continue to be successful.\u201d<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">Commenting on the importance of tourism revenues to GCC economies, <strong>Al Sairafi <\/strong>said: \u201cThe global average [GDP] tourism contribution is around 10%, and when you look at the [GDP] tourism contribution in Gulf countries, it\u2019s more than 11%. That number on its own solidifies the Gulf countries\u2019 positioning in the tourism landscape, and it also shows you the potential \u2013 not just the current potential but also the future potential \u2013 of enhancing tourism in our countries.\u201d<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>Akkulov<\/strong>, meanwhile, drew parallels between the approach of GCC member states and his nation, noting Uzbekistan\u2019s partnerships with Azerbaijan and UN Tourism, as well as its efforts to establish itself as a regional hub for industry collaboration.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>Danielle Curtis, Regional Portfolio Director \u2013 UAE, RX Global<\/strong>, said:\u00a0\u201cThe insights shared by policymakers on the opening day of ATM 2026 demonstrate the pivotal nature of travel and tourism to the region\u2019s economy. Gulf countries have offered a united and robust response to global geopolitical challenges, with preparedness and collaboration underpinning market resilience. We are extremely grateful to this year\u2019s panellists, who brought to life the immense potential of the GCC\u2019s tourism future.\u201d<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">Held under the theme <em>Travel 2040: Driving New Frontiers Through Innovation and Technology<\/em>, ATM 2026 will examine how artificial intelligence, digital transformation, smart mobility and evolving traveller expectations are influencing the future of tourism. The Global Stage hosted a total of seven sessions on the show\u2019s opening day, including <a href=\"https:\/\/www.wtm.com\/atm\/en-gb\/conference-programme\/sessions-details.4798.260881.the-present-and-future-of-live-experiences.html\">The Present and Future of Live Experiences<\/a> and <a href=\"https:\/\/www.wtm.com\/atm\/en-gb\/conference-programme\/sessions-details.4798.273548.elevating-middle-east-tourism-tech_powered-luxury-experiences-for-global-travelers.html\">Elevating Middle East Tourism: Tech-Powered Luxury Experiences for Global Travellers<\/a>.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">Now in its 33rd edition, Arabian Travel Market remains the leading international travel and tourism event in the Middle East, bringing together the global travel community to develop partnerships, share knowledge and explore new business opportunities across the sector.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">Registration is live for ATM 2026. 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