Ain Alalam – Rashad Iskandrni<\/strong><\/p>\n September 9, 2026<\/strong> \u2013 Al Haboob (\u0627\u0644\u0647\u064e\u0628\u064f\u0648\u0628), the world\u2019s first professional camel racing team, has marked its partnership with Independent Insurance Brokers (IIB), the team\u2019s first official lead partner, by bringing together members of the camel racing community for a special Majlis focused on the sport\u2019s enduring role in the Kingdom\u2019s culture and its evolution into a more professional, commercially sustainable, and globally recognised sport.<\/p>\n Centred around a shared belief in the continued growth and evolution of camel racing, the inaugural Al Haboob Majlis provided a platform for discussion ahead of the team\u2019s participation in the eighth Crown Prince Camel Festival in Taif, one of the sport\u2019s most prestigious events and the opening competition of Al Haboob\u2019s new season. The festival features 248 races and more than SAR50 million in prize money.<\/p>\n The Majlis brought together representatives from both organisations alongside prominent figures from the camel racing community and wider sporting landscape, providing an opportunity to share perspectives on Al Haboob\u2019s journey, the role of private-sector partnerships, and the opportunities emerging as the sport continues to develop in Saudi Arabia and beyond.<\/p>\n Safwan Modir, Co-Founder and Head of Operations at Al Haboob,<\/strong> said the interest generated by the partnership demonstrates the potential for private-sector participation to contribute to the sport\u2019s development.<\/p>\n \u201cOver the past few days in Taif, people from within the camel racing community have been asking us what it means to have an official partner,\u201d said Modir<\/strong>. \u201cIt has given us an opportunity to explain the idea behind a professional camel racing team and how companies that believe in ambitious ideas can help move the sector forward. This is only the beginning.\u201d<\/em><\/p>\n For Al Haboob Co-founder and Head of Creative, Omar Almaeena<\/strong>, IIB\u2019s decision to become the team\u2019s first official partner represents an important vote of confidence in the vision behind Al Haboob.<\/p>\n \u201cThere are many things a company can choose to sponsor, so it takes courage for IIB to support a team like ours and choose Al Haboob,\u201d <\/em>said Almaeena.<\/strong> \u201cWe are incredibly grateful for their belief in what we are building, and we hope this is the beginning of a partnership that continues for many years.\u201d<\/em><\/p>\n The collaboration between Al Haboob and IIB also reflects the cultural significance shared by both organisations. With more than 40 years of experience in Saudi Arabia, IIB\u2019s involvement connects an established Saudi business with a sport deeply rooted in the Kingdom\u2019s history and identity.<\/p>\n Hawraa Al Alshaikh, General Manager at IIB, said:<\/strong> \u201cThis partnership comes from our belief in the pursuit of excellence and our appreciation for heritage and authenticity. When we talk about camel racing, we are talking about a sport deeply rooted in history and heritage. We wish Al Haboob a successful start and all the best for the season ahead.\u201d<\/em><\/p>\n Al Haboob Global Ambassador and Shareholder Paul Pogba<\/strong> sent a message of support to the team ahead of the season.<\/p>\n \u201cIt\u2019s only our second season, so we need to show the world what Al Haboob can do,\u201d <\/em>said Pogba.<\/strong> \u201cYou need to get ready. We have a new HQ, new camels and a team working behind the scenes. I\u2019ll be watching and supporting the team. Let\u2019s go, Al Haboob.\u201d<\/em><\/p>\n Al Haboob was founded to establish a new model for professional camel racing, combining sporting performance, camel welfare and modern team operations with innovation, content and entertainment. The team continues to expand its presence across the region and beyond, while helping bring a new generation of audiences and opportunities to the sport.<\/p>\n \n About Al Haboob<\/u><\/strong><\/p>\n Based in Saudi Arabia, Al Haboob (\u0627\u0644\u0647\u064e\u0628\u064f\u0648\u0628) is the world\u2019s first professional camel racing team, blending heritage with elite performance and advanced veterinary science. Founded by Omar Almaeena and Safwan Modir, the team is on a mission to modernise camel breeding, elevate the sport to a global stage, and build it into a broader sports and entertainment platform – laying the foundations for the world\u2019s first professional Camel Racing League.<\/p>\n \n About Independent Insurance Brokers<\/u><\/strong><\/p>\n Independent Insurance Brokers (IIB) is a Saudi Arabia-based insurance brokerage licensed by the Insurance Authority (IA). With over four decades of experience, IIB provides comprehensive insurance broking services across medical, motor, property,<\/p>\n engineering and general liability lines, serving a diverse portfolio of corporate and SME clients across the Kingdom. The firm partners with a panel of leading insurers to deliver tailored risk management and placement solutions. IIB is part of the Taher family\u2019s investments, a multi-generational Saudi business family with interests spanning poultry, insurance, aviation and other sectors.<\/p>\n[\/mhc_text][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":" [mhc_section admin_label=”\u0642\u0633\u0645” fullwidth=”on” specialty=”off”][mhc_fullwidth_menu admin_label=”\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644” menu_id=”56″ background_color=”#ffffff” background_layout=”light” text_orientation=”center” submenu_direction=”downwards” fullwidth_menu=”off”] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=”section” transparent_background=”off” gradient_background=”off” background_color=”#ffffff” gradient_style=”horizontal” inner_shadow=”on” parallax=”off” parallax_method=”off” video_hide=”off” video_pause=”off” allow_advanced_padding=”on” remove_padding=”on” force_fullwidth=”off” column_paddings=”padding-0pct” column_match_heights=”off” background_leak=”off” background_leak_color=”#ffffff” background_leak_size=”25″ separator_top=”off” separator_bottom=”off” background_image_size=”cover” background_image_repeat=”no-repeat” background_image_position_x=”center” background_image_position_y=”center” animation=”off” animation_color=”#ffffff” mobile_2_pr_row=”off” mobile_reverse=”off”][mhc_row admin_label=”row”][mhc_column type=”1_3″][mhc_image admin_label=”\u0635\u0648\u0631\u0629” src=”https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2024\/04\/ainlogo.png” show_in_lightbox=”off” url_new_window=”off” animation=”off” hoverfx=”scaleup” sticky=”off” image_mask=”off” border_radius=”0″ align=”center” force_center_on_mobile=”on” […]<\/p>\n","protected":false},"author":1,"featured_media":124673,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-124675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coverage"],"_links":{"self":[{"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/posts\/124675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=124675"}],"version-history":[{"count":1,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/posts\/124675\/revisions"}],"predecessor-version":[{"id":124676,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/posts\/124675\/revisions\/124676"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/media\/124673"}],"wp:attachment":[{"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=124675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=124675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=124675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-09-at-12.13.54-PM-3-900x600.jpeg\")
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