{"id":124623,"date":"2026-09-08T23:41:29","date_gmt":"2026-09-08T20:41:29","guid":{"rendered":"https:\/\/www.makkahalyoum.com\/?p=124623"},"modified":"2026-09-08T23:41:29","modified_gmt":"2026-09-08T20:41:29","slug":"ai-enabled-waste-intelligence-circulatory-platform-launched-at-dubai-environmental-conference","status":"publish","type":"post","link":"https:\/\/www.makkahalyoum.com\/?p=124623","title":{"rendered":"AI-enabled waste intelligence &#038; circulatory platform launched at Dubai environmental conference"},"content":{"rendered":"[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;off&#8221;] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=&#8221;section&#8221; 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background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; animation=&#8221;off&#8221;]\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>\u00a0<\/strong><\/p>\n<ul dir=\"ltr\">\n<li style=\"direction: ltr;\"><strong>Smart and green FM company Farnek unveils new WASTEK platform delivering up to 30% improvement in waste diversion performance<\/strong><\/li>\n<li style=\"direction: ltr;\"><strong>Real-time measurement provides 90% accuracy, recording baseline waste<\/strong><\/li>\n<li style=\"direction: ltr;\"><strong>Saves up to 30 man hours per month in monitoring and reporting<\/strong><\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>Ain Alalam &#8211; Rashad Iskandrni<\/strong><\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>8th September 2026:<\/strong> UAE-based smart and green Facilities Management (FM) company <a href=\"https:\/\/www.farnek.com\/\"><strong>Farnek<\/strong><\/a> has launched its next generation WASTEK at the Dubai Environmental Conference (DECE) 2026, which is currently taking place at the Grand Hyatt Hotel in Dubai.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">Speaking to delegates at the event, <strong>Muna Al Nahdi, Director of Sustainability &amp; Consultancy at Farnek<\/strong>, said WASTEK takes waste management beyond estimated reporting by providing verified data, intelligence and continuous performance improvement, supporting zero waste and net-zero carbon emissions.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\u201cWASTEK now provides accurate and traceable waste data, as the foundation for AI-driven analysis, by capturing actual waste weight, stream, location and stakeholder data.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">\u201cThis validated data is then used to identify any discrepancies, including differences against waste haulers and or estimated records. By using real-time dashboards and AI-supported analysis, any performance gaps, anomalies and recurring compliance issues, can be flagged.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">Waste performance between vendors, tenants, facilities, locations and waste streams can also be benchmarked. By establishing the right processes, guidelines and SOPs can be issued with training based on any gaps that are identified.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">In addition, data from WASTEK and information from inspections can be used to verify whether any necessary actions are being followed and provide targeted, evidence-based feedback and corrective action. Moreover, tracking subsequent performance data can demonstrate improvement and drive continuous transformation.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">\u201cTherefore, WASTEK creates a closed-loop improvement cycle: Measure \u2013 Verify \u2013 Analyse \u2013 Benchmark \u2013 Engage \u2013 Inspect &amp; Improve,\u201d said Al Nahdi.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">\u201cWe have witnessed up to a 30% improvement in diversion performance, through the wider WASTEK-enabled engagement process. This turns waste expenditure into a controllable cost through visible and true diversion, supporting the potential renegotiation of waste hauler contracts and measurable cost reduction.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">\u201cIn one case, during our initial engagement, we found a 40% difference between a waste hauler\u2019s reported data and WASTEK real-time onsite measurement, which clearly demonstrates the importance and potential savings with verified waste baselines.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">\u201cThe platform is up to 90% accurate when recording baseline waste through real-time measurement, with 24\/7 data visibility, and we have estimated that this process can save as much as 30 man hours per month in monitoring and reporting alone, compared with traditional methods,\u201d she added.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">Furthermore, the platform also reduces risk in relation to compliance and reporting, with verified, audit-ready data, that lowers exposure to regulatory penalties and inaccurate ESG disclosures. This enhances brand image and investor confidence, offering verifiable sustainability metrics that strengthen ESG ratings, investor reporting and tender credentials.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">\u201cWASTEK can also accelerate Net Zero and Zero Waste commitments with data that gives leadership a credible basis for carbon accounting and waste targets, strengthening governance and offering leadership a clear audit trail for accountability,\u201d said Al Nahdi.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">For more information please visit <a href=\"http:\/\/www.farnek.com\">www.farnek.com<\/a><\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>Photo caption:<\/strong><strong> (L-R) <\/strong>Jennifer Maria Anto, Sustainability Solutions Consultant, Farnek, Muna Al Nahdi, Director \u2013 Sustainability &amp; Consultancy, Farnek &amp; Tamer Bishay, Director of Business Development, Farnek, at DECE 2026.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>About Farnek:<\/strong><\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">Farnek is the leading provider of sustainable and technology-driven Facilities Management in the United Arab Emirates. Established in the UAE since 1980, Farnek Services LLC is a Swiss-owned independent total facilities management company.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">With a skilled workforce of more than 12,000 employees, Farnek delivers professional Facilities Management and security services across several sectors; Aviation, Hospitality, Banking, Retail, Shopping Malls, Telecom, Residential, Commercial, Infrastructure, Government, Education, Leisure and Entertainment.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n[\/mhc_text][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":"<p>[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;off&#8221;] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=&#8221;section&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;on&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;on&#8221; remove_padding=&#8221;on&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;25&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_row admin_label=&#8221;row&#8221;][mhc_column type=&#8221;1_3&#8243;][mhc_image admin_label=&#8221;\u0635\u0648\u0631\u0629&#8221; src=&#8221;https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2024\/04\/ainlogo.png&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; hoverfx=&#8221;scaleup&#8221; sticky=&#8221;off&#8221; image_mask=&#8221;off&#8221; border_radius=&#8221;0&#8243; align=&#8221;center&#8221; force_center_on_mobile=&#8221;on&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":124621,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-124623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coverage"],"_links":{"self":[{"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/posts\/124623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=124623"}],"version-history":[{"count":1,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/posts\/124623\/revisions"}],"predecessor-version":[{"id":124624,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/posts\/124623\/revisions\/124624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/media\/124621"}],"wp:attachment":[{"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=124623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=124623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=124623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}