{"id":124543,"date":"2026-09-08T14:20:15","date_gmt":"2026-09-08T11:20:15","guid":{"rendered":"https:\/\/www.makkahalyoum.com\/?p=124543"},"modified":"2026-09-08T14:20:15","modified_gmt":"2026-09-08T11:20:15","slug":"kleber-group-launches-in-saudi-arabia-for-the-first-time-marking-the-start-of-its-mena-expansion","status":"publish","type":"post","link":"https:\/\/www.makkahalyoum.com\/?p=124543","title":{"rendered":"KLEBER GROUP launches in Saudi Arabia for the first time, marking the start of its MENA expansion"},"content":{"rendered":"[mhc_section admin_label=”\u0642\u0633\u0645” fullwidth=”on” specialty=”off”][mhc_fullwidth_menu admin_label=”\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644” menu_id=”56″ background_color=”#ffffff” background_layout=”light” text_orientation=”center” submenu_direction=”downwards” fullwidth_menu=”off”] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=”section” transparent_background=”off” 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\u00a0<\/strong><\/p>\n

Riyadh launch coincides with WTM Saudi Arabia, ahead of the Group\u2019s expansion into Abu Dhabi and Dubai<\/p>\n

\u00a0<\/strong><\/p>\n

Ain Alalam – Rashad Iskandrni<\/strong><\/p>\n

KLEBER GROUP, the international consulting, communications and marketing agency specialising in travel, luxury and lifestyle, today officially launched its operations in Saudi Arabia for the first time, establishing a presence in Riyadh and marking the first phase of the Group\u2019s expansion across the Middle East and North Africa (MENA).<\/p>\n

The Saudi launch will be followed a week later by KLEBER GROUP\u2019s official launch in the United Arab Emirates (UAE), with operations in Abu Dhabi and Dubai, creating a strategic footprint across three of the region\u2019s most important tourism, business and investment hubs and providing a platform for further expansion across MENA.<\/p>\n

The Riyadh launch takes place alongside World Travel Market (WTM) Saudi Arabia, bringing together leading tourism authorities, hospitality brands, airlines, investors and industry professionals from across the region and internationally.<\/p>\n

Beginning its regional expansion in Riyadh, followed by Abu Dhabi and Dubai, reflects KLEBER GROUP\u2019s long-term ambition to establish a strong presence across two of the Middle East\u2019s most influential tourism markets. The expansion also places the Group at the heart of the region\u2019s travel and hospitality industry calendar, from World Travel Market (WTM) Saudi Arabia in Riyadh to Arabian Travel Market (ATM) and the Future Hospitality Summit (FHS) in Dubai, creating valuable opportunities to engage with tourism and hospitality leaders, destinations, investors and brands from across the region and internationally. The Riyadh launch underscores KLEBER GROUP\u2019s long-term commitment to Saudi Arabia and the wider MENA region. The company will support destinations, government entities, hospitality groups, airlines, investors and luxury and lifestyle brands through strategic consulting, corporate communications, public relations, destination marketing and investor relations.<\/p>\n

The exclusive launch event in Riyadh will welcome senior leaders from the tourism, hospitality, aviation and media sectors, alongside government representatives and strategic partners. The evening will provide a platform to introduce KLEBER GROUP\u2019s regional vision, strengthen strategic partnerships and explore new opportunities aligned with Saudi Vision 2030 and the continued growth of the Kingdom\u2019s tourism economy.<\/p>\n

\"\"<\/p>\n

Speaking ahead of the launch, Julia Kleber, CEO KLEBER GROUP, said: \u201cThe Middle East is one of the world\u2019s most dynamic and fastest-growing tourism markets. Launching in Riyadh represents an important milestone for KLEBER GROUP and the beginning of an exciting new chapter for us in the region. With Abu Dhabi and Dubai following shortly afterwards, we are establishing a strong presence across three key regional hubs, enabling us to work even more closely with destinations, governments, investors and leading brands throughout the Middle East and North Africa.\u201d<\/p>\n

KLEBER GROUP\u2019s MENA operations will be led by a dedicated on-ground team.<\/p>\n

\"\"<\/p>\n

Mutasem Shadid, Director Communications MENA, will oversee strategic communications, marketing, public relations, media engagement and reputation management across the region.<\/p>\n

\"\"<\/p>\n

Varun Kapur, Director KAPITAL by KLEBER GROUP, will lead the Group\u2019s investment advisory activities, focusing on investment, market development and strategic opportunities within the tourism and hospitality sectors.<\/p>\n

\n

About KLEBER GROUP\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n

KLEBER GROUP is an internationally positioned, integrated marketing and communications consultancy with more than three decades of experience,\u00a0specialising\u00a0in tourism,\u00a0luxury\u00a0and lifestyle. With its 360-degree approach, the agency creates compelling storytelling that strengthens brands\u00a0along\u00a0the entire customer journey, through impactful, data-driven strategies that directly contribute to clients\u2019 business\u00a0objectives. KLEBER GROUP offers a comprehensive range of services to create consistent and unique brand experiences. These include strategy and consulting, PR and communications, representation and trade marketing, social media, influencer\u00a0marketing\u00a0and investor relations. The portfolio is further complemented by CRM, digital and affiliate marketing, advertising and media planning, MICE and corporate travel, cross-marketing\u00a0and broadcast, as well as sustainability and ESG. With offices in Germany, Switzerland, Austria, Spain, Poland, Italy, UK, MENA,\u00a0South Africa\u00a0and Angola\u00a0as well as partners covering all five continents, KLEBER GROUP collaborates with key players across public and private sectors in emerging, mature and the luxury market.\u00a0In addition, KLEBER GROUP expands its offering with innovative services such as AI Video and S-Buyer \u2013 a strategic tool that uncovers the emotional,\u00a0behavioural\u00a0and symbolic motives of target groups.<\/p>\n

For more information, visit\u00a0our\u00a0Website<\/strong><\/a>, LinkedIn<\/strong><\/a>\u00a0<\/u><\/p>\n[\/mhc_text][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":"

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