{"id":124488,"date":"2026-09-07T13:59:22","date_gmt":"2026-09-07T10:59:22","guid":{"rendered":"https:\/\/www.makkahalyoum.com\/?p=124488"},"modified":"2026-09-07T13:59:22","modified_gmt":"2026-09-07T10:59:22","slug":"ntt-data-and-red-sea-global-sign-strategic-partnership-agreement","status":"publish","type":"post","link":"https:\/\/www.makkahalyoum.com\/?p=124488","title":{"rendered":"NTT DATA and Red Sea Global Sign Strategic Partnership Agreement"},"content":{"rendered":"[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;off&#8221;] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=&#8221;section&#8221; 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background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; animation=&#8221;off&#8221;]\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>\u00a0<\/strong><\/p>\n<ul dir=\"ltr\">\n<li style=\"direction: ltr;\">Agreement to accelerate AI-driven innovation and smart industry solutions in Saudi Arabia and international markets.<\/li>\n<li style=\"direction: ltr;\">Combining Red Sea Global&#8217;s destination development expertise with NTT DATA&#8217;s global technology capabilities to co-create next-generation digital solutions.<\/li>\n<li style=\"direction: ltr;\">Focus areas include smart cities, hospitality, infrastructure, real estate and AI-driven industry solutions.<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>Ain Alalam &#8211; Rashad Iskandrni<\/strong><\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>Sep 07th, 2026<\/strong> \u2013 <a href=\"https:\/\/services.global.ntt\/en-us\/\">NTT DATA<\/a>, a global leader in AI, digital business and technology services and Red Sea Global (RSG), the developer behind regenerative tourism destinations; <a href=\"https:\/\/www.redseaglobal.com\/en\/portfolio\/the-red-sea\/\">The Red Sea<\/a> and <a href=\"https:\/\/www.redseaglobal.com\/en\/portfolio\/amaala\/\">AMAALA,<\/a> today signed a strategic partnership agreement. The agreement establishes a framework for a joint venture that aims to accelerate the development of next-generation digital solutions and managed technology services, helping shape the future of hospitality, smart cities and connected industries in Saudi Arabia and international markets.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">The collaboration will combine RSG&#8217;s expertise in destination development, hospitality and infrastructure with NTT DATA&#8217;s strengths in AI, systems integration and digital transformation, by leveraging Physical AI, IoT, digital twins, private 5G and industry cloud platforms.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\u201cAs AI and intelligent technologies reshape industries, organizations are looking for new ways to deliver more connected, personalized and sustainable experiences,\u201d said <strong>Rami Beidas, Managing Director, Saudi Arabia, NTT DATA. <\/strong>Saudi Arabia is uniquely positioned to lead this transformation, and through this partnership we have an opportunity to help accelerate innovation, unlock new digital business models and create solutions that can have relevance well beyond the Kingdom.&#8221;<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">The companies will also investigate creating a flexible digital services platform that could help RSG\u2019 growing portfolio. This could also create opportunities to offer new technology capabilities to organizations across Saudi Arabia and other countries.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-124484 size-thumbnail\" src=\"https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-07-at-10.37.08-AM-900x600.jpeg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-07-at-10.37.08-AM-900x600.jpeg 900w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-07-at-10.37.08-AM-1024x682.jpeg 1024w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-07-at-10.37.08-AM-768x512.jpeg 768w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-07-at-10.37.08-AM-1536x1023.jpeg 1536w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-07-at-10.37.08-AM-1080x720.jpeg 1080w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-07-at-10.37.08-AM.jpeg 1600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-124485 size-thumbnail\" src=\"https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-07-at-10.37.09-AM-900x600.jpeg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-07-at-10.37.09-AM-900x600.jpeg 900w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-07-at-10.37.09-AM-1024x683.jpeg 1024w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-07-at-10.37.09-AM-768x512.jpeg 768w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-07-at-10.37.09-AM-1080x721.jpeg 1080w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-07-at-10.37.09-AM.jpeg 1280w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">&#8220;The hospitality industry is evolving rapidly as guest expectations become more personalized, connected and experience-driven,&#8221; said <strong>Sultan Moraished, Group Head of Technology and Corporate Excellence of Red Sea Global<\/strong>. &#8220;Technology has enormous potential to transform how destinations are designed, operated and experienced. Through this strategic partnership with NTT DATA, we will explore innovative digital solutions that can enhance guest experiences, optimize operations and help shape the future of hospitality in Saudi Arabia and international markets.&#8221;<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">The partnership represents a significant step toward creating a new generation of industry solutions that combine sector expertise with advanced technologies. By leveraging the strengths of both organizations, NTT DATA and RSG will explore opportunities to drive innovation, enhance competitiveness and deliver meaningful impact.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n[\/mhc_text][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":"<p>[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;off&#8221;] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=&#8221;section&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;on&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;on&#8221; remove_padding=&#8221;on&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;25&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_row admin_label=&#8221;row&#8221;][mhc_column type=&#8221;1_3&#8243;][mhc_image admin_label=&#8221;\u0635\u0648\u0631\u0629&#8221; src=&#8221;https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2024\/04\/ainlogo.png&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; hoverfx=&#8221;scaleup&#8221; sticky=&#8221;off&#8221; image_mask=&#8221;off&#8221; border_radius=&#8221;0&#8243; align=&#8221;center&#8221; force_center_on_mobile=&#8221;on&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":124486,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-124488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coverage"],"_links":{"self":[{"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/posts\/124488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=124488"}],"version-history":[{"count":1,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/posts\/124488\/revisions"}],"predecessor-version":[{"id":124489,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/posts\/124488\/revisions\/124489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/media\/124486"}],"wp:attachment":[{"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=124488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=124488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=124488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}