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Ain Alalam – Rashad Iskandrni<\/strong><\/p>\n Sep. 6, 202<\/strong>6<\/strong> \u2014 LG Electronics\u2019 (LG) proprietary AI-powered communications intelligence platform, PRISM AI, has been awarded one of the industry\u2019s most prestigious honors, the Best AI Tool <\/em>or Product <\/em>category at the 2026 IN2 (Insight & Innovation) SABRE Awards Asia-Pacific. PRISM AI has also advanced as a finalist for the Consumer Electronics & Telecommunications<\/em> category at the 2026 SABRE Awards Asia Pacific.<\/p>\n \n The SABRE Awards Asia-Pacific, presented by PRovoke Media, are among the most respected programs in the global public relations industry, recognizing excellence in branding, reputation and engagement. The IN2 SABRE Awards Asia-Pacific, part of the broader SABRE Awards program, recognizes innovation in the evolving PR landscape, highlighting achievements in areas such as AI, data and analytics, digital engagement and emerging communications technologies.<\/p>\n AI-powered global PR analytics platform, PRISM AI leverages large language models (LLMs) and deep learning to analyze data related to 200 markets and 30 brands worldwide, measure PR performance and deliver strategic insights. By conducting in-depth analysis of millions of news articles, the platform generates key metrics, including PR Score and CI Index, while using context-based keyword analysis and AI Agents to transform complex data into actionable insights and reports. This enables executives and communications professionals to make faster, more objective communications decisions. Its evaluation methodology and measurement metrics have been validated by Burson, a leading global PR consultancy, further strengthening the objectivity and credibility of the platform.<\/p>\n \n The honor represents comprehensive global recognition of the PRISM AI’s innovation, validating both its advanced technological capabilities and tangible value for business. This milestone stands as a premier example of successfully deploying AI technology within real-world communications. By extending its impact beyond a single function to redefine how a global organization operates, PRISM AI sets a new benchmark for AI Transformation (AX) in the industry \u2013 solidifying LG\u2019s position as a pioneering leader driving the future of data-driven communications.<\/p>\n \n As LG\u2019s group-wide AI transformation efforts gained recognition as a leading example of enterprise-wide innovation, LG sought to bring the same data-driven discipline to its communications activities. With a deep understanding of the growing importance of global communications and the diverse needs of overseas markets, the Overseas Sales and Marketing Company identified the need for a data-driven framework to measure and optimize PR performance worldwide.<\/p>\n \n \n \u201cPRISM AI enables us to objectively measure communications impact across markets and derive strategic insights from our activities \u2013 supporting LG\u2019s business portfolio transformation and differentiated market strategies around the globe,\u201d said Thomas Yoon, executive vice president of the Overseas Sales and Marketing Company at LG Electronics. \u201cIt is an indispensable tool for making more informed decisions with greater speed and precision.\u201d<\/p>\n \n \u201cCombining LG\u2019s global PR expertise with advanced AX capabilities, PRISM AI represents something few companies can replicate,\u201d added Cho Jung-bum, head of the AX Center of CSO at LG Electronics. \u201cPRISM AI exemplifies how AX is taking root not only within LG Electronics but across LG Group as a whole \u2014 moving beyond individual tools to reshape how LG operates.\u201d<\/p>\n \n # # #<\/p>\n \n About LG Electronics, Inc.<\/strong><\/p>\n LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG\u2019s four Companies \u2013 Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution \u2013 combined for global revenue of over KRW 89 trillion in 2025. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LG.com\/global\/newsroom\/<\/strong><\/a> for the latest news.<\/p>\n[\/mhc_text][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":" [mhc_section admin_label=”\u0642\u0633\u0645” fullwidth=”on” specialty=”off”][mhc_fullwidth_menu admin_label=”\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644” menu_id=”56″ background_color=”#ffffff” background_layout=”light” text_orientation=”center” submenu_direction=”downwards” fullwidth_menu=”off”] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=”section” transparent_background=”off” gradient_background=”off” background_color=”#ffffff” gradient_style=”horizontal” inner_shadow=”on” parallax=”off” parallax_method=”off” video_hide=”off” video_pause=”off” allow_advanced_padding=”on” remove_padding=”on” force_fullwidth=”off” column_paddings=”padding-0pct” column_match_heights=”off” background_leak=”off” background_leak_color=”#ffffff” background_leak_size=”25″ separator_top=”off” separator_bottom=”off” background_image_size=”cover” background_image_repeat=”no-repeat” background_image_position_x=”center” background_image_position_y=”center” animation=”off” animation_color=”#ffffff” mobile_2_pr_row=”off” mobile_reverse=”off”][mhc_row admin_label=”row”][mhc_column type=”1_3″][mhc_image admin_label=”\u0635\u0648\u0631\u0629” src=”https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2024\/04\/ainlogo.png” show_in_lightbox=”off” url_new_window=”off” animation=”off” hoverfx=”scaleup” sticky=”off” image_mask=”off” border_radius=”0″ align=”center” force_center_on_mobile=”on” […]<\/p>\n","protected":false},"author":1,"featured_media":124461,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-124463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coverage"],"_links":{"self":[{"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/posts\/124463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=124463"}],"version-history":[{"count":1,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/posts\/124463\/revisions"}],"predecessor-version":[{"id":124464,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/posts\/124463\/revisions\/124464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/media\/124461"}],"wp:attachment":[{"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=124463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=124463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=124463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-06-at-3.23.17-PM-900x579.jpeg\")
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