{"id":124336,"date":"2026-09-03T14:43:15","date_gmt":"2026-09-03T11:43:15","guid":{"rendered":"https:\/\/www.makkahalyoum.com\/?p=124336"},"modified":"2026-09-03T14:43:15","modified_gmt":"2026-09-03T11:43:15","slug":"announcing-elie-saab-hm-a-celebration-of-glamour-and-timeless-elegance","status":"publish","type":"post","link":"https:\/\/www.makkahalyoum.com\/?p=124336","title":{"rendered":"Announcing ELIE SAAB H&#038;M: A celebration of glamour and timeless elegance"},"content":{"rendered":"[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;off&#8221;] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=&#8221;section&#8221; 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background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; animation=&#8221;off&#8221;]\n<p dir=\"ltr\">Ain Alalam &#8211; Rashad Iskandrni<\/p>\n<p dir=\"ltr\">\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>H&amp;M is proud to unveil the name of its next designer collaborator: ELIE SAAB. Now one of the world\u2019s leading haute couture houses, ELIE SAAB was founded in Beirut, where Mr. Elie Saab gained recognition for his refined bridal creations. He went on to become one of the first international members of France\u2019s prestigious Chambre Syndicale de la Haute Couture, marking a key milestone in the recognition of his work at the highest level of couture. His creations have shaped numerous iconic red-carpet moments and reflect a vision of fashion rooted in craft, refinement, glamour and modern luxury. The brand\u2019s universe now extends across couture, ready-to-wear and accessories.<\/strong><\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">The ELIE SAAB H&amp;M collection will reflect the brand\u2019s contemporary vision, as well as its house codes. It will encompass womenswear, menswear and a range of accessories, including footwear. Highlights are embellished gowns, shimmering separates and sharply cut tailoring. Details include fine lace, gradient sequins and signature monograms.<\/p>\n<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-124332 size-thumbnail\" src=\"https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-03-at-2.27.14-PM-1-900x600.jpeg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-03-at-2.27.14-PM-1-900x600.jpeg 900w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-03-at-2.27.14-PM-1-1024x682.jpeg 1024w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-03-at-2.27.14-PM-1-768x512.jpeg 768w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-03-at-2.27.14-PM-1-1536x1023.jpeg 1536w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-03-at-2.27.14-PM-1-1080x720.jpeg 1080w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-03-at-2.27.14-PM-1.jpeg 1600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-124333 size-thumbnail\" src=\"https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-03-at-2.27.14-PM-500x750.jpeg\" alt=\"\" width=\"500\" height=\"750\" srcset=\"https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-03-at-2.27.14-PM-500x750.jpeg 500w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-03-at-2.27.14-PM-682x1024.jpeg 682w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-03-at-2.27.14-PM-768x1153.jpeg 768w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-03-at-2.27.14-PM-1023x1536.jpeg 1023w, https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-03-at-2.27.14-PM.jpeg 1066w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\u201cWe are thrilled to announce this landmark collaboration with ELIE SAAB. Mr Saab is a designer we have always respected \u2013 the journey from master of bridalwear in Beirut to the centre of Paris fashion is an amazing, rich story and we are so excited to be exploring his world. Our customers can expect a magical, ornate and glamourous collection.\u201d \u2014\u00a0 Ann-Sofie Johansson, H&amp;M Creative Advisor and Head of Design Womenswear<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\u201cThis collection is created for all who admire the world of ELIE SAAB, and I hope it will be embraced with the same enthusiasm it was created with. I am very happy with this collaboration and with the way we worked together with the H&amp;M team to bring the collection to life. It has been a truly collaborative and inspiring process. Each piece has been created with care and dedication, bringing together a complete wardrobe that speaks to every moment of a woman&#8217;s life.\u201d \u2014 Elie Saab, Chairman and Chief Creative Officer<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">The ELIE SAAB H&amp;M collection will launch in select stores in KWT, KSA, UAE, BAH, QTR, EGY and online on <strong>22 October 2026.<\/strong><\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>&#8212;<\/strong><\/p>\n<p style=\"direction: ltr;\"><strong><u>ABOUT H&amp;M<\/u><\/strong><\/p>\n<p style=\"direction: ltr;\">H&amp;M Hennes &amp; Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&amp;M\u2019s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&amp;M, the group includes the brands COS, Monki, Weekday, &amp; Other Stories, H&amp;M HOME, and MARKET as well as Afound. The H&amp;M group has 52 online markets and more than 4,900 stores in 74 markets including franchise markets. In 2018, net sales were SEK 210 billion. The number of employees amounts to more than 177,000. For further information, visit hmgroup.com.<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\"><strong>Instagram:<\/strong> @hm<\/p>\n<p style=\"direction: ltr;\"><strong>Facebook:<\/strong> @h&amp;m<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">\n[\/mhc_text][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":"<p>[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;off&#8221;] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=&#8221;section&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;on&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;on&#8221; remove_padding=&#8221;on&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;25&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_row admin_label=&#8221;row&#8221;][mhc_column type=&#8221;1_3&#8243;][mhc_image admin_label=&#8221;\u0635\u0648\u0631\u0629&#8221; src=&#8221;https:\/\/www.makkahalyoum.com\/wp-content\/uploads\/2024\/04\/ainlogo.png&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; hoverfx=&#8221;scaleup&#8221; sticky=&#8221;off&#8221; image_mask=&#8221;off&#8221; border_radius=&#8221;0&#8243; align=&#8221;center&#8221; force_center_on_mobile=&#8221;on&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":124334,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-124336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coverage"],"_links":{"self":[{"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/posts\/124336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=124336"}],"version-history":[{"count":1,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/posts\/124336\/revisions"}],"predecessor-version":[{"id":124337,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/posts\/124336\/revisions\/124337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=\/wp\/v2\/media\/124334"}],"wp:attachment":[{"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=124336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=124336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.makkahalyoum.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=124336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}