Ain Alalam – Rashad Iskandrni<\/p>\n
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51Talk<\/a>, the global live one-on-one online English learning platform, launched new Saudi-focused English courseware during its participation in the 2026 Back-to-School Exhibition, with the launch led by Yasser Al-Hazimi, the company\u2019s brand ambassador in the Kingdom.<\/p>\n \n The launch took place at the 51Talk booth during the exhibition, which runs from 14 to 17 August, giving families the opportunity to discover the new courseware and experience 51Talk\u2019s live one-on-one learning model.<\/p>\n \n English Courseware Designed for Saudi Learners<\/strong><\/p>\n The new courseware is built on 51Talk\u2019s global learning framework and incorporates learning materials licensed by Oxford University Press, adapted for young learners and aligned with internationally recognized English-proficiency standards.<\/p>\n \n It also introduces learning contexts designed to feel closer to the everyday lives of families in Saudi Arabia, helping children learn English through situations that are more familiar and relevant to their culture and daily experiences.<\/p>\n \n The courseware combines personalized learning pathways, live one-on-one teaching, and an AI-powered adaptive system that reviews student performance and adjusts lesson difficulty based on individual progress.<\/p>\n \n Yasser Al-Hazimi said: \u201cI always feel a deep sense of fulfillment when I see an achievement that was once only an idea, a dream and an ambition. 51Talk has turned that ambition into a tangible reality for our children: English learning aligned with our culture and identity, enabling Saudi children to move from the local to the global stage while preserving their identity and engaging harmoniously with others.\u201d<\/p>\n \n Fifteen Years of Helping Learners Connect with the World<\/strong><\/p>\n Founded in 2011, 51Talk<\/a> is marking its 15th anniversary in 2026. The company serves families across more than 50 countries and regions through live one-on-one lessons and structured learning pathways designed to develop communication skills and confidence in English.<\/p>\n \n Closer to Saudi Families<\/strong><\/p>\n The launch of the new courseware comes as part of 51Talk\u2019s continued expansion in the Saudi market. The company established its Middle East regional headquarters in Riyadh in 2025 and has continued expanding its learning and customer-experience presence across the Kingdom.<\/p>\n \n 51Talk has also delivered several major local campaigns, including its Kingdom Tower back-to-school activation and its 2026 World Cup advertising presence on beIN SPORTS.<\/p>\n \n From the Exhibition Launch to Back-to-School Confidence<\/strong><\/p>\n