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\u00a0<\/strong><\/p>\n Ain Alalam – Rashad Iskandrni<\/strong><\/p>\n 10 August 2026: <\/strong>Mastercard today announced that Yasemin Bedir<\/strong> has been appointed President<\/strong> of the company\u2019s Eastern Europe, Middle East and Africa (EEMEA) region<\/strong>, effective 1 September. The company\u2019s EEMEA region was expanded in recent years, bringing additional markets to what is now a vibrant, agile and high growth potential 81 country business.<\/p>\n \n Bedir, a nearly 20-year veteran of Mastercard, also joins the company\u2019s Management Committee. She succeeds Dimitrios Dosis, who was recently named Chief Commercial Payments Officer, leading Commercial & New Payment Flows.<\/p>\n \n In this UAE-based role, Bedir will oversee the strategy, direction and overall success of all aspects of Mastercard\u2019s operations across the region through its partnerships with retailers, fintechs, financial institutions, governments and businesses.<\/p>\n \n \u201cYasemin is a leader who finds the best in her teams to help them deliver the greatest impact for our customers and to fuel local economies,\u201d said Sachin Mehra, Chief Business Officer, Mastercard.<\/strong> \u201cThis is a vast and complex region that demands creative thinking, proven results and strong relationships. Yasemin has delivered that throughout her career. Working with our customers and partners across the EEMEA region, we have a true opportunity to shape and redefine how people and businesses move money, exchange value and enable commerce for years to come.\u201d<\/p>\n \n Most recently, Bedir served as Division President for Eastern Europe for four years, guiding the team through a complex geopolitical and regulatory environment to strengthen Mastercard\u2019s leadership position across these markets. She is a passionate advocate for talent development and has fostered a culture grounded in accountability and collaboration.<\/p>\n \n Bedir joined Mastercard in 2007. During her tenure, she gained experience and insights from working in markets across the globe, including serving as General Manager of the company\u2019s Turkey and Azerbaijan activities before overseeing community institution and processor relationships in North America for nearly five years.<\/p>\n \n \u201cI\u2019ve been inspired by the teams here at Mastercard,\u201d said Bedir<\/strong>. \u201cTheir resilience, innovative spirit and relentless dedication to meet and exceed customer needs is what powers our impact every day. Together, we will build on the strong foundation the regional team has created under Dimi\u2019s leadership over the past five years.\u201d<\/p>\n \n Earlier in her career, Bedir worked at HSBC, Garanti Bank and Yap\u0131 Kredi in Turkey. She is among the Founders of the Professional Women Network (PWN) and leads many projects to help SMEs grow.<\/p>\n \n \n \n About Mastercard<\/em><\/strong><\/p>\n Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we\u2019re building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.<\/p>\n