HP Redefines the Mobile Workstation for the Era of Agentic AI 
Huawei Cloud Launches MaaS Security Whitepaper at GISEC GLOBAL 2026 to Support Secure Large-Scale Enterprise AI Adoption 
Saudi National Day at Home with Sony: Sound, Screen and Everything in Between LG CELEBRATES SAUDI NATIONAL DAY HONORING DEC-ADES OF HERITAGE AND INNOVATION IN SAUDI HOMES
LG’s “The Saudi Within Me” Campaign Honors its Multi-Generational Legacy as a Trusted Companion in Saudi Homes – Authenticity true to who we are, innovation that lives in our homes.
- LG Electronics Saudi Arabia announces its annual Saudi National Day campaign, “The Saudi Within Me,” celebrating decades of shared history and LG’s long-standing legacy in Saudi homes.
- The campaign highlights how LG’s home innovations seamlessly connect Saudi heritage with modern living, bringing families together across generations during national celebrations.
- LG reinforces its commitment to the Kingdom’s growth and progress, accompanying the national campaign with special National Day discounts across its premium product lineup.
Ain Alalam – Rashad Iskandrni
Sep. 21, 2026 — As Saudi Arabia prepares to celebrate its 96th National Day, LG Electronics (LG) Saudi Arabia has unveiled its annual national campaign, titled “The Saudi Within Me.” This year’s campaign pays tribute to the deep-rooted bond between LG and Saudi society, celebrating how LG’s technology and home innovations have been an integral part of Saudi households and the Kingdom’s story of development for generations.
A Generational Legacy in Saudi Homes
For decades, LG has grown alongside the Kingdom, accompanying Saudi families through changing eras, personal milestones, and grand national occasions. Throughout generations, LG technology has remained an integral part of daily Saudi home life, supporting warm hospitality and modern family living.
“The Saudi Within Me” honors this shared history, focusing on how national pride, hospitality, and intergenerational values are nurtured inside the home. By supporting the micro-rituals that define Saudi family life, LG reflects a legacy built on trust, quality, and deep respect for local heritage.
Connecting Saudi Heritage with Modern Living
Saudi National Day is defined by cherished family traditions, warm hospitality, and multi-generational gatherings. LG’s campaign highlights how its modern lineup, including premium LG OLED displays, PuriCare air purification systems, and intelligent home appliances, seamlessly connects Saudi heritage with smart living. By bringing the spirit of national celebrations directly into the living room, LG enables families across all generations to share and celebrate the national pride together in comfort and warmth.
Commitment to the Kingdom’s Future
“Saudi National Day is a profound celebration of identity, shared history, and ambitious vision,” said Mr. Jungho (Sunny) Kim, Managing Director at LG Electronics Saudi Arabia. “For decades, LG has been privileged to be a trusted presence in Saudi homes, supporting family well-being, hospitality, and progress across the Kingdom. Through ‘The Saudi Within Me,’ we celebrate this enduring relationship and reaffirm our commitment to honoring Saudi culture while continuing to power the good life for generations to come.”
Campaign Availability & Special Offers
The “Saudi Within Me” National Day campaign is launching across digital, broadcast, and social media platforms throughout the Kingdom. To discover how LG is honoring National Day and celebrating its journey in Saudi Arabia, visit https://x.com/LGeSaudi.
To discover the campaign and explore special Saudi National Day offers, visit https://www.lg.com/sa_en/promotions/saudi-national-day26/.
About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG’s four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 89 trillion in 2025. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LG.com/global/newsroom/ for the latest news.
