Zeekr UAE and AWR Automotive Unveil Redesigned Flagship Showroom on Sheikh Zayed Road in Dubai

Ain Alalam – Rashad Iskandrni

10 September 2026 – Zeekr UAE and AWR Automotive are proud to announce the unveiling of the redesigned Zeekr flagship showroom on Sheikh Zayed Road in Dubai. The new space brings together contemporary design, refined hospitality, and personalised customer engagement, reflecting the partners’ confidence in the UAE’s expanding electric mobility market.

The showroom gives customers a clear and practical way to explore electric mobility. Zeekr product specialists will provide personalised guidance around the Zeekr range, charging, intelligent technology, performance, test drives, and after-sales care. Interactive touchscreen TVs allow customers to explore vehicle configurations in detail and place orders directly from the showroom. Customers can also discuss their individual driving requirements and ownership considerations in a relaxed setting, helping them understand how electric mobility can support everyday journeys, family travel, and longer drives across the UAE.

At the centre of the redesigned showroom is the Zeekr Lounge, a refined hospitality space for customer appointments, coffee conversations, and owner gatherings. The lounge brings a more personal dimension to the retail experience, providing a welcoming place for guests to spend time with the brand before or after a consultation or test drive. A partnership with Maison 7, AWR Group’s luxury lifestyle brand, adds curated homeware and elegant décor, creating a warm, lifestyle-led environment that complements Zeekr’s progressive design philosophy and brings the showroom’s material, colour, and craftsmanship story to life.

“The UAE’s electric mobility market is advancing quickly, and customers want the confidence that comes from clear guidance, a trusted local partner, and an ownership experience designed around their needs,” said Roberto Colucci, Director of EVs, AWR Automotive. “Our redesigned flagship showroom brings those elements together, creating a destination where customers can experience Zeekr’s technology, design, and hospitality while exploring how electric mobility can fit their everyday lives.”

The redesigned flagship also includes two AC charging points, giving customers an added practical touchpoint with the Zeekr ownership experience during their showroom visit. Two dedicated vehicle delivery bays provide an elevated handover setting, allowing every delivery to become a more personal and memorable moment for customers and their families. The flagship will also serve as a platform for product introductions, owner engagement, and curated events, bringing customers and electric mobility enthusiasts together around premium electric driving. Customers are invited to visit the showroom on Sheikh Zayed Road to experience the Zeekr range, speak with a product specialist, and book a personalised test drive.

AWR Automotive is Zeekr’s official distributor in the UAE. Supported by decades of automotive expertise and an established national network of showrooms and service centres, it brings the Zeekr ownership experience to customers from first discovery through to long-term support, helping advance premium electric mobility across the region.

For more information, visit www.zeekr.ae or call 800ZEEKR.

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About Zeekr

Zeekr is the global premium electric mobility technology brand from Geely Holding Group. Zeekr aims to create a fully integrated user ecosystem with innovation as a standard. The brand utilises Sustainable Experience Architecture (SEA) and develops its own battery technologies, battery management systems, electric motor technologies, and electric vehicle supply chain. Zeekr’s value is equality, diversity, and sustainability. Its ambition is to become a true mobility solution provider.

Zeekr operates its R&D centres and design studios in Gothenburg, Ningbo, Hangzhou, and Shanghai and boasts state-of-the-art facilities and world-class expertise. Since Zeekr began delivering vehicles in October 2021, the brand has delivered over 800,000 vehicles to date including the Zeekr 001, Zeekr 001 FR, Zeekr 009, Zeekr 009 Grand, Zeekr X, Zeekr 007, Zeekr 7X, Zeekr MIX, Zeekr 7GT and Zeekr 9X. Zeekr has announced plans to sell vehicles in global markets and has an ambitious roll-out plan over the next five years to satisfy the rapidly expanding global EV demand.

For more information, visit www.zeekr.ae or call 800ZEEKR.

About AWR Automotive

AWR Automotive is the automotive arm of AW Rostamani Group (AWR Group), built on a legacy spanning over five decades. As one of the UAE’s most integrated automotive platforms, AWR Automotive brings together 14 brands and businesses across passenger vehicles, electric mobility, commercial mobility, flexible ownership, multi-brand after-sales services, and automotive trading.

Its portfolio includes Nissan, INFINITI, Renault, Chery, ZEEKR, smart, Royal Enfield, JMMC, NXT, Autotrust Service Centres, SHIFT Car Rental, Subscribe Me, and AWR Trading, supported by a network of 26 showrooms and 27 service centres.

Guided by a commitment to elevating how people in the UAE move, own, and experience vehicles, AWR Automotive delivers a seamless, connected journey across every customer touchpoint. Through its expanding portfolio, future-ready mobility solutions, and customer-focused services, AWR Automotive continues to contribute to the evolution of mobility in the UAE.

For more information, visit www.awrgroup.com/automotive.