Azzan Mohamed to step down as Managing Director of Messe Frankfurt Saudi Arabia

Ain Alalam – Rashad Iskandrni

8 September: Messe Frankfurt Middle East has announced that Azzan Mohamed will step down from his position as Managing Director of Messe Frankfurt Saudi Arabia at the end of November 2026 for personal reasons. Azzan will remain with the company throughout the month prior to his departure, working between the Riyadh and Dubai offices to support a smooth transition and ensure continuity across Messe Frankfurt’s business in the Kingdom.

Since taking on the role of Managing Director, Azzan has played an important part in establishing Messe Frankfurt Saudi Arabia and laying the foundations for the company’s next phase of growth in the Kingdom. His responsibilities have spanned the company’s commercial activities and event portfolio, alongside government relations, strategic partnerships and the development of locally relevant exhibition platforms.

His contribution to Messe Frankfurt’s Saudi business also extends beyond his current role. During an earlier period with Messe Frankfurt Middle East, Azzan was closely involved in the launch of Intersec Saudi Arabia, giving him a long-standing connection with the company’s development in the Kingdom.

Ted Bloom, Chief Executive Officer of Messe Frankfurt Middle East, said: “Azzan has made an important contribution to our business in Saudi Arabia, and we greatly appreciate the commitment and flexibility he has demonstrated throughout his time with us. Establishing a stronger permanent presence in the Kingdom has been an important step for Messe Frankfurt both locally and Globally, with Azzan having played a significant role in creating the progress we now enjoy from our Riyadh office.

“Over the coming months Azzan will remain an important and integrated part of our team, and we will work closely together to ensure a smooth transition. On behalf of everyone at Messe Frankfurt, I would like to thank him sincerely for his contribution to our business and wish him and his family every happiness and success for the future.”.”

During the transition period, Bloom will work alongside members of the Messe Frankfurt Middle East Executive Team and the company’s senior management team in Saudi Arabia to maintain the momentum of the business and its preparations for the upcoming exhibitions in the Kingdom.

Messe Frankfurt established its Saudi Arabian subsidiary in 2025 as part of its long-term commitment to the Kingdom and its growing exhibitions and events sector. The company continues to invest in its local presence, industry partnerships and portfolio of international trade fairs in Saudi Arabia.

Ends

About Messe Frankfurt

The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,500* people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2024 were around € 780* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.

Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.

For more information, please visit our website at: www.messefrankfurt.com/sustainability

With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

Further information: www.messefrankfurt.com

About Messe Frankfurt Middle East

Messe Frankfurt Middle East’s portfolio of exhibitions includes: AERO Middle East, ACHEMA Middle East, Automechanika Dubai, Automechanika Riyadh, Beautyworld Dubai, Beautyworld Riyadh, Intersec Global, Intersec Saudi Arabia, Light + Intelligent Building Middle East, Notes Dubai and Paperworld Middle East. In the 2025 event season, Messe Frankfurt Middle East exhibitions combined featured 8,400 exhibitors and attracted 266,000 visitors from over 178 countries.

For more information, please visit our website.